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Press Registration Opens for $10 million Progressive Insurance Automotive X PRIZE Competition Events

Press Registration Opens for $10 million Progressive Insurance Automotive X PRIZE Competition Events

Scored vehicle performance and efficiency testing will be held at Michigan International Speedway
in Brooklyn, MI between April 26 and July 30

The Progressive Insurance Automotive X PRIZE, a $10 million competition to inspire a new generation of viable, super-efficient vehicles, opens press registration today for its on-track competition stages with the launch of a Virtual Press Office at In addition to requesting credentials to witness the competition events at the Michigan International Speedway (MIS) in Brooklyn, MI, members of the press can obtain detailed information about the competition, participating teams and vehicles, as well as travel and hotel accommodations.

The Progressive Insurance Automotive X PRIZE is dedicated to providing members of the press with unique, behind the scenes access to each of the competition stage events in Michigan. Credentialed press will get an up close and personal look at the vehicles and technologies that will shape the future of the automobile industry, help break America’s dependence on oil, stem the effects of global climate change, and deliver more fuel efficient vehicle choices for drivers.

Press credentials may be requested online at between March 31 and April 23. The mailing deadline for press credentials is April 16. Credentials requested after this date will be made available for pick up at Michigan International Speedway beginning April 28. All competition events will be held at:

Michigan International Speedway

12626 U.S. 12, Brooklyn, MI 49230

April 26, 2010 through July 30, 2010

MEDIA DAYS: Media days are open to qualified credentialed journalists. During the following media days, credentialed press will have special access to the MIS track, opportunities to speak with competing teams, competition organizers and officials, partner and sponsor organizations, as well as access to private vehicle tours, and behind-the-scenes access to other press events:


  • Wednesday, April 28
  • Wednesday, May 5
  • Thursday, May 6


  • Wednesday, June 23
  • Thursday, June 24


  • Thursday, July 22
  • Friday, July 23
  • Thursday, July 29

INTERVIEWS: For more information or to request interviews with Progressive Insurance Automotive X PRIZE teams, sponsors or partners, please contact [email protected]. Interviews can be accommodated via phone, email, Skype or in person.


The goal of the Progressive Insurance Automotive X PRIZE is to inspire a new generation of viable, super fuel-efficient vehicles that offer more consumer choices. Ten million dollars in prizes will be awarded to the teams that win a stage competition for clean, production-capable vehicles that exceed 100 Miles per gallon or energy equivalent (MPGe). The Progressive Insurance Automotive X PRIZE will place a major focus on efficiency, safety, affordability, and the environment. It is about developing real, production-capable cars that consumers will want to buy, not science projects or concept cars. This progress is needed because today's oil consumption is unsustainable and because automotive emissions significantly contribute to global warming and climate change. For more information about the Progressive Automotive X PRIZE, please visit or email [email protected].


The X PRIZE Foundation is an educational nonprofit prize institute whose mission is to create radical breakthroughs for the benefit of humanity. In 2004, the Foundation captured world headlines when Burt Rutan, backed by Microsoft co-founder Paul Allen, built and flew the world’s first private vehicle to space to win the $10 million Ansari X PRIZE. The Foundation has since launched the $10 million Archon X PRIZE for Genomics, the $30 million Google Lunar X PRIZE, and the $10 million Progressive Insurance Automotive X PRIZE. The Foundation is creating and conducting competitions in four prize groups: Exploration (Space and Oceans), Life Sciences, Energy and Environment, Education and Global Development. The Foundation is widely recognized as the leader in fostering innovation through competition. For more information, please visit         


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